BARRIO – Messi’s Argentina jersey is sold out worldwide. Whether in Buenos Aires, Rome, Tokyo… Adidas stores have run out of stock of the jersey with the No.10 and the name of the captain of the Argentina national team.
It doesn’t matter the size, from the smallest to the biggest, for men or women. They are out of stock. The World Cup in Qatar and Argentina’s march to the final has boosted sales of a jersey that was already one of the most sought after and appreciated worldwide.
Argentina have long been the jewel in Adidas’ crown when it comes to quantifying its business. There is no other national team that wears the German brand that has the same worldwide impact.
This shortage has triggered the production and sales of counterfeits. Adidas explains that it is impossible to increase production overnight to replenish a product that it knew would do very well.
Adidas has been working tirelessly to make sure that there are Argentina and Messi kits available in most parts of the world should they win the World Cup on Sunday.
The ‘Messi phenomenon’ is such that the phrase “Que Mira Bobo?” that he said to Wout Weghorst after the Argentina-Netherlands quarter-final has become a universal business for t-shirts, mugs, sweatshirts, backpacks and doormats. We sold out of them as well.