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J Balvin’s “Lemonade” Air Jordan 4 Is Dropping This September 25

J Balvin’s “Lemonade” Air Jordan 4 Is Dropping This September 25

J Balvin and Jordan Brand are about to do it again. The Colombian reggaeton superstar is preparing to release his highly anticipated Air Jordan 4 “Lemonade,” continuing one of the biggest partnerships between a Latino artist and Jordan Brand. The bright yellow...

J Balvin Brings Medellín to New York With Colombian Fashion Pop-Up

J Balvin Brings Medellín to New York With Colombian Fashion Pop-Up

J Balvin is bringing a little piece of Medellín to the middle of New York City. The Colombian reggaeton superstar has teamed up with iconic Colombian leather brand Vélez for a special pop-up in SoHo, transforming Shopify’s New York space into a celebration of...

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