Luis Miguel

Luis Miguel’s extraordinary success on the live circuit in 2024 is a testament to his enduring influence as a Latin music legend. Ranking No. 4 on Pollstar’s Year End Top 200 Worldwide Tours, Miguel grossed an impressive $261.5 million from 113 shows, making him the only music artist on the chart to perform more than 100 concerts in the time frame. His achievement is remarkable, particularly as he hasn’t released new music since 2017, highlighting the power of nostalgia and his iconic status.

Dubbed a modern-day Frank Sinatra for Latinos, Miguel’s allure lies in his timeless appeal, elegance, and unmatched vocal talent. Even Sinatra himself recognized his charm, penning a congratulatory letter in 1996 that praised Miguel as a “true original.” This blend of sophistication and mystery—bolstered by his absence from the constant churn of media—has made Miguel a rare breed in entertainment, adored across generations.

After his last tour in 2019 (México Por Siempre), Miguel’s return to the stage was eagerly anticipated, amplified by years of pandemic-induced longing. His understated presence in the media only heightened demand, with fans clamoring for the opportunity to see the enigmatic crooner live. As Henry Cárdenas, CEO of Cárdenas Marketing Network (CMN), succinctly put it: “He’s an idol. People love him.”

This hunger translated into ticket sales so overwhelming that Miguel expanded his original 143-show deal to an unprecedented 200-show goal. Between November 2023 and November 2024, his tour grossed $354 million, surpassing Bad Bunny’s 2022 record for a single tour by a Latin artist, which included both arena and stadium runs.

Miguel’s unparalleled success also stems from his ability to provide an elegant and timeless experience. Whether performing at a soccer stadium or Madison Square Garden, he captivates audiences with his powerful voice and extensive catalog of hits. His reluctance to engage with modern promotional tools like MTV or frequent interviews enhances his mystique, allowing his talent to take center stage.

Unlike many of his contemporaries, Miguel’s focus on quality over quantity—paired with his refusal to overexpose himself—has cemented his reputation as a true icon. The 54-year-old has shown remarkable resolve and stamina throughout the 16-month tour, rarely canceling or postponing shows, culminating in a fitting finale in Buenos Aires, Argentina.

Luis Miguel’s 2024 tour not only marks a career high for the artist but also sets a new benchmark for Latin artists in live entertainment. His success demonstrates the universal appeal of authentic talent and timeless artistry. As Cárdenas reflects, “I’ve been in the business for 40 years, and I’ve never seen these numbers and that number of shows.”

Miguel’s ability to reinvent himself while staying true to his roots ensures that his legacy will endure for generations to come. In a world increasingly saturated by trends, Luis Miguel stands as a beacon of elegance and enduring excellence.

Bad Bunny

Pollstar’s 2024 year-end issue highlights Bad Bunny’s remarkable achievements, underscoring his transformative impact on the live music industry. While Taylor Swift made history by grossing over $1 billion in a single year, Bad Bunny similarly redefined success in 2022 with a record-setting $435.3 million tour, surpassing Ed Sheeran’s previous $432.4 million record.

In 2024, Bad Bunny continued his dominance with the “Most Wanted Tour,” a 49-date, sold-out arena tour grossing $210.9 million from 753,287 tickets, ranking seventh on Pollstar’s Top 200 Worldwide Tours Chart. Opting for arenas over stadiums aligned with the introspective themes of his 2023 album Nadie Sabe Lo Que Va a Pasar Mañana, which marked a return to his trap roots. This creative shift allowed him to reconnect with his core fans in a more intimate setting.

With an average ticket price of $279.98—among the highest in the industry—his tour demonstrated sustained demand for authentic, artist-driven experiences. At each performance, he reintroduced himself as Benito Antonio Martínez Ocasio, emphasizing his humble beginnings in Vega Baja, Puerto Rico.

The success of Bad Bunny’s tours has cemented Latin music as a mainstream force, inspiring artists across all genres. His authenticity and storytelling highlight the importance of staying true to an artist’s vision, proving that even in smaller venues, genuine connections can generate monumental success.