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Tulum Beach in Mexico has been named the beach with the whitest sand in the world, beating out destinations like the Seychelles and Greece for the top spot.
Researchers from luxury villa travel agentscarried out a study of over 200 beaches around the world, using colour analysis theory and Google Maps images to find out which beach truly is home to the whitest sands on the planet.
Using screenshots from Google Maps and finding out the sands’ RGB colour code, the researchers compared this with the world’s purest shade of white, finding that Tulum Beach claimed the top spot by far, with its sand being just 1.4 points off the whitest shade in the world.
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