When the FIFA World Cup arrives in Toronto next summer, the city will be ready — not just for soccer, but for safety. Toronto Public Health (TPH) has announced plans to distribute more than half a million free condoms as part of a major public health campaign tied to the global event.

The initiative is part of a broader effort to promote sexual health and prevent the spread of sexually transmitted infections (STIs) during mass gatherings. According to TPH, STI rates often rise during large-scale events like the Olympics or major music festivals — and with hundreds of thousands of visitors expected in Toronto, officials are taking proactive steps.

A “Goal” for Public Health

TPH will roll out an educational campaign alongside the giveaway, offering not just external condoms but also internal condoms, dental dams, and lubricant. More than 350,000 of these additional safer sex supplies will be distributed across the city leading up to and during the games.

To mark the occasion, the condoms will come in soccer-inspired wrappers, a playful nod to the global tournament. While the designs haven’t been revealed yet, they follow a tradition of themed wrappers that began with Toronto’s condomTOinitiative in 2014 — known for witty slogans like “Ride responsibly” and designs celebrating the city’s neighborhoods and events, including the 2015 Pan Am Games.

Smart Strategy, Real Savings

Experts say the plan makes sense both socially and financially. Andrew Townsend of Action Canada for Sexual Health and Rights praised the move, saying it not only promotes safe sex but also helps reduce strain on the healthcare system.

“With more people in a celebratory mood, partying and meeting others, there’s bound to be more sexual activity,” Townsend explained. “By giving people easy access to condoms, you’re removing a key barrier — and that means fewer infections and fewer doctor visits.”

A Timely Effort

The campaign comes as syphilis rates across Canada have nearly doubled in recent years, from about 6,300 cases in 2018 to more than 12,000 in 2023.

By making safer sex both accessible and normalized — and adding a bit of humor with themed designs — Toronto hopes to score a win for public health.

The first FIFA World Cup match in Toronto kicks off June 12, 2026, at BMO Field — officially renamed Toronto Stadium for the tournament.