Ticketmaster is cracking down on users with multiple accounts following a federal lawsuit from the Federal Trade Commission (FTC) that accuses the company of enabling inflated ticket prices through scalper activity.

In an October 17 letter to Senators Marsha Blackburn and Ben Ray Luján — who have publicly pushed for tighter ticketing regulations — Live Nation’s EVP of Corporate and Regulatory Affairs, Dan Wall, announced that the platform will now enforce a one-account-per-user policy, including for ticket brokers. The company plans to use AI tools and identity verification technology to enforce the rule, requiring each resale account to have a unique Taxpayer Identification Number.

Wall defended Ticketmaster against claims that it collaborates with resellers, arguing that the FTC lawsuit “presents a distorted view of the facts.” He emphasized that Ticketmaster has invested over $1 billion in anti-bot and fraud prevention technology, citing innovations like SafeTix, rotating barcodes, and digital waiting rooms designed to keep tickets out of scalpers’ hands.

Still, Wall admitted that scalping has “gotten out of hand,” acknowledging that the current system has been abused. He added that while new measures will make it harder for bad actors to exploit the platform, “scalpers will do everything in their power to undermine us.”

As Ticketmaster faces growing scrutiny from lawmakers, artists, and fans alike, this latest move marks the company’s most aggressive step yet to restore trust in the live event industry.