Romeo Santos, the undisputed King of Bachata, has once again proven that no one blends humor, surprise, and music quite like he does. This Halloween, the New York–born artist hit the streets dressed as none other than Ace Ventura — the eccentric detective made famous by Jim Carrey in the ’90s — leaving fans and passersby stunned when they realized who was behind the iconic costume.

But the disguise wasn’t just for laughs. In true Romeo Santos fashion, the singer used the moment to deliver some big news: his new album is set to drop on November 28. The announcement came via a video shared on his social media, where he appears fully in character as Ace Ventura, holding up a vinyl record — a symbolic teaser of his upcoming project.

The post served not only as an official reveal but also as an invitation for fans to pre-order the album on digital platforms. Naturally, excitement spread fast among his millions of followers worldwide. True to his mysterious style, Romeo has kept all details about the record under wraps, sparking plenty of speculation about potential collaborations and whether he might be returning to his musical roots.

Known for his romantic lyrics and his signature fusion of traditional bachata with urban influences, Romeo Santos has made Halloween surprises something of a tradition. This year, though, he’s taken it a step further — turning a playful costume into one of the most anticipated announcements of the season.

With a new album on the horizon, Romeo Santos is closing out the year in style, once again reminding the world why he remains one of the most influential voices in Latin music today.