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BARRIO – Rauw Alejandro and his manager, Eric Duars, have parted ways. The business relationship began in 2017 when Rauw Alejandro was 23 years old and Duars signed him as an emerging talent.
Aside from being managed by Duars, an experienced promoter, Alejandro was also signed to his independent label, Duars Entertainment, with his music released via a licensing agreement with Sony Music Latin. Duars also promoted many of Alejandro’s tour dates via the tour promotion arm of his company, Duars Live.
Alejandro has placed 47 songs on Billboard’s Hot Latin Songs chart, including two top 10s, as well as seven hits on the Billboard Hot 100.
On the touring front, 2023 was the year Alejandro consolidated as a major touring act. His Saturno tour, produced by Duars Live in partnership with Outback Presents, sold 551,000 tickets across 36 shows reported to Billboard Boxscore, grossing $50.1 million. It landed as the sixth highest-grossing tour on Billboard’s year-end Latin tally and at No. 46 overall, breaking 15,000 tickets in Miami, New York and San Jose, Calif., among many others. It also sold 58,000 tickets in Mexico City’s Foro Sol.
Duars will no longer promote Alejandro’s tours.
Several sources say there are active conversations regarding new management for Alejandro with an established Latin manager, but nothing has been confirmed.
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