Blogs

Carlos Perez David – Mexican Artist Who Created Iconic Apple Logo

Mar 14, 2023 | Community News

March 14, 2023

BARRIO – (CBS) – The Apple logo is one of the most recognized logos in the world. The artist behind the iconic logo lives in the South Bay. He is also a proud immigrant from Mexico City.

Carlos Pérez David was part of a team that worked on the original Apple logo. Steve Jobs asked the Regis McKenna agency to create the logo for Apple.

Rob Janoff, who was an art director at the agency, designed and conceptualized the Apple design, including the “bite”.

Pérez David, who was working as a graphic illustrator at the agency at the time, drew sketches of the Apple freehand that later became the final artwork.

Walking into Pérez David’s art studio in San Jose is like entering his own personal museum.

“Instantly it had to say, ‘That’s an apple!'” said Pérez David.

The legendary Apple logo is his most famous work of art.

“That’s what Rob Janoff, myself, and Tom Kamifuji had to do with this,” said Pérez David. “And now pushing $2 trillion, the value of what we did is enormous. It just boggles the mind.”

Pérez David drew the Apple logo when he was a young art director qt Regis McKenna in the 1970s. Before computer graphics even existed, artists had to draw everything by hand. It was Pérez David’s final sketch that became the famous logo.

“To actually draw that freehand with French curves and circle templates, and T squares,” said Pérez David. “But it’s perfect!”

Pérez David remembers the first time he saw Steve Jobs.

“I swear, the guy was a total hippie!” said Pérez David. “He was wearing sandals with torn Levi’s in a long white shirt that just kind of almost hung on him because he was so thin. I actually had to look down to see if he was barefoot!”

Pérez David said there is one thing he wishes he could have done differently.

“I’m certain without a doubt that if I would’ve known Apple would become a $2 trillion company, I would’ve said, ‘Steve, I will do your work for free! Just give me some stock!'” said Pérez David.

While he’s been honoured by his peers and his community, even inducted into the Mexican American Hall of Fame, most people have no idea one of the most recognized logos in the world was drawn by the very hand of Pérez David. He believes it’s because Latinos have often lived in the shadows, and artists have never been perceived as professionals. 

But art is his calling, and Pérez David has dedicated his life to his craft. 

Did you like this article?

Did you like this article?

0 Comments

Latest Posts

Toronto Clocks Move Forward March 8 as Daylight Saving Time Begins

Toronto is about to “spring forward.” At 2 a.m. on March 8, clocks across much of Canada — including Toronto — will move one hour ahead as daylight saving time begins. The seasonal shift is designed to make better use of daylight during the warmer months by pushing...

Canada Releases Limited-Edition Coins for the 2026 FIFA World Cup

With the 2026 FIFA World Cup set to kick off this summer, the Royal Canadian Mint has unveiled a collection of limited-edition commemorative coins celebrating the global tournament. The collection includes six unique designs made from silver and pure gold, each...

The Palenqueras of Cartagena: A Living Legacy of Freedom and Culture

Walking through the streets of Cartagena, one of the most recognizable sights is the palenqueras — Black women dressed in vibrant dresses and head wraps, carrying bowls of fruit and sweets on their heads. For many visitors, they are a symbol of the city’s colorful...

Events

Related articles