Bratz is celebrating its 25th anniversary with some serious Latino fashion energy.

The iconic doll brand has teamed up with LUAR, the New York fashion label founded by Dominican-American designer Raúl Lopez, for a limited-edition collaboration bringing high fashion to the Bratz universe.

The collection features two dolls — Yasmin and Carlos — dressed in custom LUAR designs created specifically for the collaboration.

And if you’re familiar with LUAR, you already know these aren’t your average doll outfits.

From the Dominican Community to New York Fashion

Raúl Lopez grew up in New York as the son of Dominican immigrants and has become one of the most influential Latino voices in American fashion.

After co-founding the cult New York label Hood By Air, Lopez went on to create LUAR — his own fashion house known for blending luxury, New York street culture, Latino identity and unapologetic individuality.

The brand has since become a major presence at New York Fashion Week, while Lopez won the CFDA Award for American Accessory Designer of the Year in 2022.

Now he’s bringing that world to Bratz.

Lopez says the partnership makes sense because both brands have always encouraged people to embrace individuality, be bold and express themselves without asking for permission.

Meet Yasmin and Carlos

The collaboration introduces limited-edition versions of Bratz favourite Yasmin and a new male character named Carlos.

Both dolls wear custom LUAR looks, bringing the fashion house’s unmistakable New York attitude into the colourful, exaggerated world Bratz has been building since 2001.

The collaboration arrives during a major milestone year for Bratz, which is celebrating its 25th anniversary.

For a generation that grew up during the original Bratz explosion of the early 2000s, the partnership combines Y2K nostalgia with one of today’s most exciting Latino-led fashion brands.

When Do They Drop?

The Bratz x LUAR dolls are scheduled to launch Tuesday, September 15 through the official Bratz website.

And with the collaboration being released during New York Fashion Week, the timing couldn’t be better.

A Dominican-American designer who grew up surrounded by New York’s Latino culture is now putting his designs on one of the most recognizable dolls in pop culture.

From the barrio to the runway — and now the toy shelf. 🇩🇴🔥