TORONTO (Barrio) – The on-demand streams of Latin music posted their largest market share ever with 1.8 billion weekly streams in the U.S. for the week ending May 12. The new album from Bad Bunny accounted for 18% of all U.S. Latin streams and helped push the genre’s streaming market share past country music for the first time.
Latin is the fourth most on-demand streamed genre, after hip-hop, rock, and pop. Country falls to fifth.
Bad Bunny’s 23-song “Un Verano Sin Ti,” which was released May 6, debuts at No. 1 on the Billboard 200, Top Latin Albums, and Latin Rhythm Albums charts. Additionally, every song from the album lands on the Hot Latin Songs chart, and 22 of those songs also debut on the all-genre Billboard Hot 100. The release breaks a record with 274,000 equivalent album units, marking the biggest week for any Latin music album by equivalent album units earned, Billboard reports.
Source: Inside Radio