The numbers are telling a story Costa Rica can no longer ignore—and it’s a dramatic shift in the balance of tourism power in Central America.

In 2019, Costa Rica was the region’s undisputed leader, welcoming 3.14 million international visitors. El Salvador trailed behind with 1.77 million—a gap of more than 1.3 million tourists that seemed secure.

Fast forward to 2024, and that gap has completely disappeared—then flipped. Costa Rica recorded 2.92 million visitors, still below its pre-pandemic peak, while El Salvador surged past expectations with 3.9 million tourists, marking a 17% increase year-over-year. In just five years, El Salvador didn’t just catch up—it took the lead.

The pandemic hit both countries hard, but their recoveries tell two very different stories. Costa Rica’s rebound has been steady but uneven, while El Salvador’s growth has been explosive, driven by aggressive policy decisions, improved security, and targeted investment in tourism infrastructure.

Cost is a major factor. Costa Rica has become the most expensive destination in Central America, with travelers spending an average of $145 per day. In contrast, El Salvador offers a similar experience for just $30 to $50 daily. Hotels, tours, and meals are significantly cheaper, making it an increasingly attractive option for budget-conscious travelers.

Both countries offer what many tourists are looking for—beaches, volcanoes, surfing, and nature—but the value proposition is shifting. El Salvador has leaned into new experiences, from its “Surf City” initiative to cultural tourism anchored by sites like Joya de Cerén, while also attracting global attention as the first country to adopt Bitcoin as legal tender.

Costa Rica still holds a powerful advantage in ecotourism. With over 25% of its land protected, nearly 60% forest cover, and unmatched biodiversity, it remains one of the world’s premier destinations for nature and wildlife. But that strength alone is no longer enough to guarantee dominance.

The bigger issue lies in economics. Since 2022, Costa Rica’s currency has strengthened significantly, reducing the purchasing power of foreign visitors. Prices have risen across the board—from accommodations to experiences—forcing businesses to increase rates and slowing demand. The result is already visible, with declining U.S. visitor numbers and a dip in air arrivals.

At the same time, safety perceptions are shifting. El Salvador has dramatically reduced crime rates, transforming its international image. Meanwhile, Costa Rica has seen persistently high crime numbers, narrowing what was once a major competitive advantage.

The implications are serious. Tourism is a cornerstone of Costa Rica’s economy, employing over 200,000 people directly. But without action—currency stabilization, infrastructure investment, and stronger public safety measures—the country risks losing ground not just to El Salvador, but to a new generation of competitive destinations.

What’s happening in Central America isn’t just a recovery story—it’s a reshaping of the tourism map.

And for the first time in decades, Costa Rica is no longer leading it.

Toronto FC v Inter Miami CF – May 9, 2026

May 9 isn’t just a game — it’s a city moment. We’ve partnered with MLSE to bring the Toronto Latinos community together for Toronto FC vs Inter Miami at BMO Field — a chance to see Messi and other World Cup stars live before 2026. This is more than 90 minutes: pre-party at the stadium, afterparty steps away — one full-day experience. Roll with us.

Email info@torontolatinos.com for discounted group tickets.