New York City is getting ready to crown its own Benito.

On March 14 at 2 p.m., a Bad Bunny lookalike contest will take place at 7th Street Burger in the Bronx. The event is being organized in partnership with Bronx Native and promises a lively celebration of one of Latin music’s biggest stars.

Fans who resemble Bad Bunny — whether through curly hair, signature sunglasses, or the superstar’s bold streetwear style — are invited to compete for a $500 cash prize. Judges will decide which contestant best captures the vibe of the global reggaeton icon.

Even those who aren’t entering the contest are encouraged to attend. The first 50 guests will receive a free burger, making it a fun afternoon for both music fans and food lovers.

The Bronx event follows a growing trend of celebrity lookalike contests in New York, which have previously celebrated stars like Timothée Chalamet and Pedro Pascal.

With music, food, and plenty of Benito-inspired swagger expected, organizers say the contest is set to bring big energy to the neighborhood.

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