Super Bowl LX is more than a football game — it’s a cultural milestone.

For the first time, the halftime show will feature a Spanish language–dominant solo performance led by Bad Bunny. It’s a powerful moment that reflects the global rise of Latin music and the influence of more than 40 million Spanish speakers in the U.S. This isn’t just entertainment — it’s a statement about how culture and identity in America continue to evolve.

But this moment didn’t happen overnight. Latin artists have been building toward this stage for decades.

Gloria Estefan — The Trailblazer

In 1992, Estefan became the first Hispanic artist to perform at a Super Bowl halftime show. She later returned in 1999, blending pop, salsa, and bilingual energy long before Latin crossover was mainstream.

Arturo Sandoval

The legendary Cuban trumpeter brought jazz and Latin flair to the 1995 show, proving Latin musicianship extended beyond pop and into orchestral excellence.

Christina Aguilera & Enrique Iglesias

In 2000, both artists represented the Latin pop boom at the turn of the millennium, helping normalize Hispanic stars in global pop culture.

Bruno Mars

Of Puerto Rican heritage, Mars headlined in 2014 and became one of the youngest solo performers ever, later returning as a guest in 2016.

Gustavo Dudamel

The Venezuelan conductor and Youth Orchestra Los Angeles brought classical Latin excellence to Super Bowl 50, showing Hispanic impact reaches every genre.

Fergie & Taboo

Members of The Black Eyed Peas highlighted Mexican heritage during the 2011 show, blending Latin identity into mainstream hip-hop and pop.

Shakira & Jennifer Lopez

Their 2020 co-headlining performance was a watershed moment, celebrating Latin culture, dance, language, and identity on one of the most-watched stages in the world.

J Balvin

Also part of the 2020 show, Balvin’s reggaeton presence cemented urbano music’s place in mainstream global entertainment.

And Now: Bad Bunny

Before headlining, Bad Bunny appeared as a surprise guest in 2020. Now, he returns as the main event — becoming the first Latin American male solo headliner in Super Bowl history. With his record-breaking streams, Grammy wins, and global dominance, his halftime show signals that Latin music isn’t a side feature anymore — it’s the center of the stage.

From Estefan’s breakthrough to Bad Bunny’s headline moment, the Super Bowl reflects a bigger truth: Latin culture has helped shape modern global music — and the world is finally catching up.