Standing poolside in Miami Shores, Feid exudes effortless charisma. Behind the Oakley shades, wrapped in his signature green towel, and rocking his first-ever sneaker collaboration — custom Salomon XT-Pathway 2s — the Colombian superstar looks every bit the mogul he’s become. At 33, Feid (born Salomón Villada Hoyos) isn’t just performing in the moment — he is the moment. And, as those close to him say, that’s always been the plan.

“He’s always been hungry for his dream,” says Molo, Feid’s longtime friend and assistant. That hunger has taken Feid from Medellín’s local music scene to the global stage, earning him a Latin Grammy and a Grammy nomination for Ferxxocalipsis. He’s since packed arenas worldwide — including a 50,000-fan pop-up concert in Mexico City — while maintaining his creative independence and signature style, from his Pantone “Ferxxo green” aesthetic to his gold tooth and graffiti-inspired visuals.

From Medellín Dreams to Reggaeton Royalty

Feid grew up in a family of artists. His father and sister painted, while he absorbed the sounds of Daddy Yankee, T-Pain, and G-Unit. But it wasn’t until high school that his stage presence surfaced — performing at classmates’ campaign rallies and watching the crowd come alive. “Seeing people get excited by me performing — that was the fuel,” he recalls.

Though he briefly considered college, his parents encouraged him to follow music full-time. That leap paid off: early songwriting gigs for Colombian artists like Shako and Reykon led to his big break writing for J Balvin’s 2015 hit “Ginza.” It was the spark that made Feid one of Latin music’s most in-demand collaborators.

Then came “Que Raro” in 2017 — his first Billboard hit and collaboration with Balvin — followed by “Porfa”, which exploded on TikTok during lockdown. “My career went super, like Bitcoin, boom!” Feid laughs.

El Ferxxo: A New Kind of Reggaeton Star

What separates Feid from the genre’s other chart-toppers is his authenticity. His alter ego, El Ferxxo, is an emotionally open version of himself — honest, human, and deeply connected to his roots. “As a man, I have feelings too,” he says. “Ferxxo is my way of showing people I’m human.”

That openness carries through in his lyrics — tender yet raw, modern yet rooted in Medellín slang. Songs like “Luna”capture heartbreak and desire with local language that resonates globally. “He spoke for all of us,” says his barber, Andrés Florez, recalling Feid passing out demos in his shop years ago.

Global Reach, Local Soul

Today, Feid’s reach extends far beyond Latin America. He recently collaborated with Japanese rapper Yuki Chiba on “Omote II (Remix)” and became the first Latin artist to curate a stage at Tokyo’s Summer Sonic festival. He’s also breaking boundaries in fashion and design — leading creative direction for his Salomon sneakers, each pair detailed with “Ferxxo green” accents and cartoon characters from his universe. “Salomón x Salomon — that’s legendary,” he says proudly.

The artist even holds a Guinness World Record — for the furthest distance ever run during a live performance (six miles), achieved while wearing, of course, Salomon shoes.

Still Hungry for More

Even as Feid’s fame skyrockets, he remains grounded. “If I can be a human being every single minute of the day, I’m happy,” he says. He continues to write, produce, mix, and master his own music — including his latest album, Ferxxo Vol. X — while finding creative outlets in drawing, soccer, and design.

“I’ve been on this ride a long time,” he reflects. “Everything takes patience, but in my mind, there’s still more to achieve.”

From Medellín’s streets to global stages, Feid has built a world entirely his own — one where love, authenticity, and neon-green confidence reign supreme. The Ferxxo era isn’t just a moment. It’s a movement.