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History is about to be made on the world’s biggest stage. The NFL has confirmed that Bad Bunny will headline the Super Bowl LX Halftime Show at Levi’s Stadium in San Francisco on February 8, 2026.
The announcement dropped during today’s Green Bay Packers vs. Dallas Cowboys game, instantly sending fans — especially Latinos across the globe — into celebration.
In a statement, the Puerto Rican superstar captured the weight of the moment:
“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
This marks another groundbreaking choice by Jay-Z’s Roc Nation, which continues to push diversity and global representation in the NFL’s halftime programming.
The announcement comes after Bad Bunny made headlines for leaving the U.S. off his world tour, citing the Trump administration’s mass deportations targeting Latino communities. Asked whether the decision came from concern for his fans, Benito didn’t hesitate:
“Man, honestly, yes… There were many reasons why I didn’t show up in the U.S., and none of them were out of hate… All of the shows I’ve done there were magnificent.”
His return for the halftime stage is bigger than music — it’s a cultural statement.
Bad Bunny follows in the footsteps of Kendrick Lamar, who headlined in 2025. That performance earned acclaim but also stirred controversy, generating over 100 FCC complaints. With Benito’s unmatched charisma and a genre-blurring catalog of hits, anticipation is sky-high for what he’ll bring.
Other names had been rumored, including Metallica, who admitted they would have loved to play in their hometown San Francisco, and even Taylor Swift, who NFL commissioner Roger Goodell said is “always welcome.”
But in the end, the NFL made its choice clear: this is Bad Bunny’s moment.
For millions of fans worldwide, this is not just entertainment — it’s recognition of how far Latin music and culture have come. Bad Bunny’s performance will mark the first time a global reggaeton superstar commands the Super Bowl spotlight, putting Latino identity, resilience, and rhythm front and center.
Super Bowl LX is shaping up to be unforgettable. And when Benito hits the stage, you can bet the world will be watching.
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