Even with tariffs, inflation, and economic uncertainty, Toronto proved in 2025 that it remains one of the most attractive cities to visit in the world.

A new report from Destination Toronto shows the city welcomed a record 28.2 million visitors last year, generating $9.1 billion in visitor spending. That activity helped drive nearly $13.5 billion in total economic impact, up four per cent from 2024.

International Travel Leads the Way

The fastest-growing segment of visitors came from international markets. International arrivals jumped eight per cent to 1.4 million, with especially strong growth from the U.K. (up 12%) and Germany (up 10%).

While U.S. travel to Toronto dipped six per cent year-over-year, Americans still represented the second-largest group of visitors at 1.9 million. Meanwhile, domestic travel remained the backbone of tourism, with 25 million Canadiansvisiting the city — a three per cent increase from 2024.

Tourism Shows Resilience

Destination Toronto CEO Andrew Weir says tourism continues to be a key economic engine, even during tough times.

“Visitors come looking for a place they know they’ll feel welcomed and safe,” he said, noting that Canada’s reputation for hospitality and security is helping the country stand out globally.

Big Moments Drive Big Travel

Major cultural and sports events played a role in the surge. Highlights included Taylor Swift’s concert run and the Blue Jays’ World Series appearance. Looking ahead, Toronto is gearing up for even more global attention with the FIFA World Cup and major concert tours.

“People travel for what they’re passionate about,” Weir said. “We’re well positioned because we have the infrastructure to host these events.”

Meetings and Conventions on the Rise

Business travel also surged. Toronto hosted 74 major meetings in 2025, drawing an estimated 378,000 delegates — a 51 per cent increase from the previous year — and generating nearly $1 billion in economic impact.

With the upcoming World Cup expected to be broadcast to more than a billion viewers worldwide, tourism leaders believe the exposure will continue to attract visitors long after the final whistle.

Even in a challenging economic climate, Toronto’s message is clear: the city remains a global destination people want to experience.