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Top-Grossing Latin Artists of All Time, According to Billboard Boxscore

Sep 5, 2023 | Community News

September 5, 2023

BARRIO (Billboard) – Billboard Boxscore has been tracking touring data and ranking the top live acts around the world across various musical genres since the mid-1980s.

Classic rock bands, country troubadours and pop icons have long dominated these lists, but in recent years, Latin artists have increasingly become contenders. Just last year, Billboard celebrated the year in Bad Bunny. The Puerto Rican superstar topped the 2022 year-end Top Tours ranking, marking the first time that an artist who primarily records in Spanish ruled over the annual Boxscore report.

That’s not to say that Latin acts haven’t been a vital part of the global touring business for years. The following list of the genre’s 20 biggest acts spans generations, with headliners from the ‘90s, ‘00s, ‘10s and today.

It’s also worth noting that Latin music isn’t just one genre. Rather, the umbrella term reflects the many intersections of cultures and communities across Latin America, Spain, Portugal and Latino communities in the United States and Canada. From Bad Bunny and Daddy Yankee’s reggaeton to Romeo Santos’ bachata to Shakira’s Latin pop to the many styles of Regional Mexican, these artists – and many, many more – have sold out arenas across the globe.

Scroll through to see the 20 highest-grossing Latin artists in the Boxscore archives. We’ve displayed each artist’s career gross, attendance and number of concerts.

This list is based on figures reported to Billboard Boxscore, as of Aug. 30. Final numbers are based on headline engagements only – no festivals – plus 50% of any co-headline grosses. Several of these acts have toured together, bridging together the many pieces of the Latin music pie.

NameGrossAttendanceeTotal Shows
1. Bad Bunny$508.7 Million3.3 Million170
2. Luis Miguel$319 Million4.3 Million567
3. Marc Anthony$315 Million3.8 Million424
4. Daddy Yankee$224.7 Million2.4 Million138
5. Jennifer Lopez$191.6 Million1.4 Million203
6. Enrique Iglesias$176.1 Million3.2 Million334
7. Alejandro Fernandez$161.7 Million2.6 Million341
8. Juan Gabriel$157.2 Million2.5 Million298
9. Ricky Martin$157.1 Million2.5 Million254
10. Ricardo Arjona$154.6 Million2 Million255
11. Pitbull$151.4 Million2.8 Million303
12. Grupo Firme$149 Million1.4 Million75
13. Vicente Fernandez$138 Million1.8 Million238
14. Romeo Santos$133.4 Million1.4 Million126
15. Chayanne$118 Million1.8 Million247
16. Shakira$108.1 MIllion1.6 Million120
17. Marco Antonio Solis$106.6 Million1.5 Million213
18. Maluma$95.9 Million1.1 Million136
19. Karol G$93.8 Million709,00066
20. Pepe Aguilar$82.9 Million1.1 Million178

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