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Colombia has launched an innovative campaign inspired by migratory species to promote its status as one of the world’s most biodiverse destinations. Using tracking technology and storytelling, the initiative invites global travelers to explore the country through the journeys of birds, marine mammals, and other migratory animals. Carmen Caballero, President of ProColombia, emphasized the campaign’s focus on sustainable tourism and showcasing Colombia’s natural beauty.
The campaign comes to life on the Exosphere, the exterior of the Sphere in Las Vegas, from November 25 to December 1. This activation highlights Colombia’s six tourist regions through the lens of migratory birds and offers travelers a chance to explore the country via a QR code linking to exclusive travel deals during Black Friday. Targeting 270,000 international visitors, the campaign positions Colombia as a trending global destination and a haven for nature enthusiasts.
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