There’s something different happening in Toronto’s streetwear scene right now—and it’s not just about clothes. It’s about building something real from the ground up.

Meet Jency Abarca, the young Latina entrepreneur behind VYB3 & Co., a brand that’s quickly becoming more than just fashion. Rooted in legacy, purpose, and ambition, VYB3 & Co. is creating space where culture, community, and creativity collide—and actually mean something.

As Founder & Creative Director, Jency is intentional about the impact she’s building. She’s a creative entrepreneur focused on creating spaces where fashion meets community—blending culture with purpose, and putting a real emphasis on youth empowerment and creative entrepreneurship. It’s not just about designing clothes; it’s about designing opportunities.

At its core, VYB3 isn’t just selling pieces—it’s building platforms. Through VYB3: Street Lab, Jency is giving youth aged 12–16 something a lot of people never had growing up: access. Access to creative education, business knowledge, and real-world opportunities. This isn’t theory—it’s hands-on. Kids are learning how to build their own brands, understand the business behind fashion, and turn ideas into actual products. It’s confidence-building in its rawest form.

And then there’s the execution.

VYB3: Street MRKT is where everything comes together. A sold-out, community-driven marketplace featuring 20+ local brands, live customization, music, food, and Toronto energy. But what makes it hit different is the connection—this isn’t just another pop-up. It’s a direct pipeline from learning to doing. Youth who are part of Street Lab aren’t just watching from the sidelines—they’re part of the ecosystem.

And for us, this one hits even closer to home. Toronto Latinos is proud to be a sponsor of VYB3: Street MRKT—not just because we’re fans of what’s being built, but because we genuinely believe in the movement and in Jency herself. Supporting platforms like this is exactly what our community needs more of.

That’s rare.

In a city full of events, VYB3: Street MRKT stands out because it’s built with intention. It’s rooted in Toronto’s creative scene, powered by emerging talent, and designed to bring people together—families, creatives, and the streetwear community all in one space.

Event Details:
VYB3 – Street MRKT
Sunday, May 17, 2026
12 PM – 5 PM
16 Newbridge Road, Etobicoke

The event is officially sold out—but walk-ins are still welcome. And if you’ve been looking for something that actually represents where the culture is heading, this might be one of those moments you don’t want to miss.

Because what Jency is building? It’s bigger than streetwear. It’s a movement.

Follow VYB3 & CO on Instagram by clicking here.