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Adidas just made another major culture move.
Peso Pluma is officially joining the Three Stripes family, adding serious regional Mexican heat to adidas’ already stacked music roster. He now stands alongside names like Bad Bunny, Pharrell Williams and Beyoncé — not bad company at all.
The announcement came via a joint Instagram post: Peso in a classic black adidas track jacket, sitting in a barber chair as Three Stripes get shaved into his eyebrow. Final frame? Sunglasses on, stripes revealed. Caption: “Three Stripes and Double P.” Clean. Calculated. Iconic.
This isn’t random.
After Bad Bunny’s BadBo 1.0 sold out instantly following his Super Bowl halftime moment, adidas clearly isn’t slowing down its Latin music strategy. Peso Pluma is one of the most streamed and culturally influential artists coming out of Mexico right now. Corridos tumbados meets global sneaker energy? That’s a serious lane.
No signature sneaker or collab has been announced yet — but let’s be real, it’s probably coming. adidas doesn’t make moves like this without a rollout plan.
From Puerto Rico to Mexico, the Three Stripes are building a Latin empire in the sneaker world.
And if you’re paying attention? This feels like just the beginning.
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