BARRIO (Sneaker News) – NIKE, Inc. has vocalized its commitment to the Latino community over the last three years unlike ever before, adding representatives to its board of directors, amongst other initiatives. One such endeavor that’s become a mainstay over the last few years has been full-on collections to coincide with Hispanic Heritage Month, a month-long celebration that kicks off September 15th. Previous efforts have included Nike Sportswear classics like the Air Max 1, and 2023’s will be no different.

Initially the multi-colored pair was believed to be part of an expansive Día de Muertos collection, but Nike has confirmed with us the sneaker’s “Familia” theme. Akin to past footwear designed through the lens of Hispanic heritage, the upcoming take on Tinker Hatfield’s iconic creation features a medley of eye-catching colors throughout its upper and sole unit. Vibrant pink and yellow join forces with green and orange hues to inject life into the shoes’ sand-colored base. Familiar panels are given untraditional texture to ostensibly nod to cultural touchpoints from the Spanish-speaking world. The result is a fun Air Max offering that speaks to the vibrancy of Latin American culture. The tried-and-proven tooling also indulges in animated colors, but forgoes any reference to the sneaker’s theme. Tongue labels on the right shoe and sockliners, however, nod to the collection’s familial focus via “Familia” branding.

Enjoy official photos of the thematic pair ahead, and anticipate the full “Familia” series to launch via Nike SNKRS soon.