Lionel Messi is partnering with Mark Anthony Brands, known for alcoholic beverages like White Claw, to release a new sports drink called Más+ by Messi. This low-sugar hydration drink will contain electrolytes and vitamins, without artificial sweeteners or caffeine, and will come in four flavors, including Miami Punch, named after Messi’s MLS club, Inter Miami. The drink will be available in cans and bottles, debuting in Miami on June 13 and reaching grocery stores in August, with an international launch planned for later in 2024. The league has not yet commented on this new partnership.