Dark Mode
Blogs
Latin American entertainment is getting a massive vote of confidence.
Prime Video has announced plans to invest more than US$2 billion in Latin America between 2027 and 2030, one of the company’s biggest commitments yet to entertainment produced in the region.
The investment will focus on Mexico, Brazil, Argentina, Colombia and Chile and will include original movies and series, locally produced content and live sports rights.
The announcement was made during Prime Video Presents Latin America in Mexico City on August 20.
And this isn’t simply about adding a few Spanish-language shows.
Prime Video says it plans to more than double the number of Local Originals it produces across the five countries by 2030.
More than 25 new titles are already planned for 2027 alone, spanning movies, scripted series, reality television and other formats.
Upcoming productions include new seasons of La Oficina, Tremembé and Menem, along with projects such as Marília, Te Odio, Te Amo, Rojo Corazón, Catedrales and Valentina.
The company says the strategy is about finding stories that are deeply connected to individual Latin American countries while still having the potential to reach audiences around the world.
It’s another sign of something we’ve been seeing throughout entertainment in recent years: Latin culture is increasingly becoming global culture.
Prime Video isn’t only betting on movies and television.
Sports will be another major part of the company’s Latin American expansion.
Through its global NBA agreement, Prime Video now offers more than 200 NBA games per season in Brazil and Mexico and has expanded NBA coverage into Argentina, Colombia and Chile.
More than 20 million households across Latin America have already watched sports through Prime Video in 2026, according to the company.
Soccer is getting a major push as well.
Prime Video will become a new home for the Mexican national team, carrying 38 home matches over four years beginning September 26. The platform has also expanded its Brazilian soccer coverage.
Perhaps the most interesting part of the announcement is what the $2-billion figure says about the value of Latin American audiences.
Music has already demonstrated the global power of Latin culture.
Artists such as Bad Bunny, Shakira and Karol G regularly compete at the very top of global streaming charts, while reggaeton and Latin music have moved far beyond Spanish-speaking markets.
Film and television companies increasingly appear to see similar potential.
Prime Video’s investment means more opportunities for Latin American actors, directors, writers, producers and production crews — and potentially more Latin American stories reaching audiences far beyond the region.
Prime Video is also investing in training and talent-development programs in countries including Brazil and Mexico to strengthen the local production industry behind those shows.
For years, Latin American content was often treated internationally as something primarily produced for Latin American audiences.
A $2-billion investment sends a very different message.
Latin American stories aren’t just being made for Latin America anymore.
They’re being made for the world.
Did you like this article?
Did you like this article?
An incredible archaeological discovery in the middle of modern-day Lima is offering a new glimpse into Peru's ancient past. Archaeologists have uncovered the skeletal remains of an adult man believed to have been placed as a ritual offering approximately 1,400 years...
Formula 1 could be heading back to Argentina — and President Javier Milei says he wants to personally help make it happen. Argentina is stepping up its campaign to bring a Formula 1 Grand Prix back to Buenos Aires, nearly three decades after the country last hosted...
Travellers heading to Ecuador are being urged to pay closer attention to where they're going as updated travel warnings highlight concerns over violent crime, kidnapping and organized criminal activity in parts of the country. The United States updated its Ecuador...
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
The World Cup ended a month ago. Apparently nobody told Shakira. Shakira and Burna Boy's World Cup anthem “Dai Dai” has climbed back to No. 1 on the Billboard Global 200, proving the song has...
At this point, Karol G reaching No. 1 is starting to feel almost normal. But what she just accomplished is anything but. The Colombian superstar's new album, No Me Arrepiento De Sentir Tanto, has...
After taking Puerto Rican music and culture around the world, Bad Bunny is bringing everything back home. The Puerto Rican superstar has announced that the final two shows of his massive DeBÍ...
0 Comments