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Karol G is once again teaming up with Reebok, starring in the brand’s newest global campaign, “Born Classic. Worn Together.”
The campaign celebrates community, individuality and self-expression, with La Bichota taking center stage in a vibrant commercial filmed in Mexico City. Inspired by the colorful aesthetic of her Tropicoqueta era, the campaign features sunset-inspired visuals, energetic choreography and a diverse cast highlighting the power of bringing people together.
“What I love most about ‘Born Classic. Worn Together.’ is that it’s rooted in joy, energy and community,” Karol G said. “We brought together people of different ages, backgrounds and perspectives to celebrate what makes each of us unique while showing how we’re all connected.”
The campaign also showcases several of Reebok’s most iconic sneakers, including the Club C 85 Vintage, Freestyle Hi, and Workout Plus, all refreshed with new seasonal colours and premium materials.
The latest collaboration continues Karol G’s longstanding partnership with Reebok as the Colombian superstar expands her influence beyond music into fashion and global lifestyle brands.
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