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Jordan Brand is expanding its presence in global football with a historic partnership with the Brazilian Football Confederation ahead of the 2026 FIFA World Cup.
The collaboration introduces a Brazil x Jordan Brand Away Kit, along with a lifestyle collection that blends performance gear with streetwear-inspired apparel. It marks the first time Jordan Brand has partnered directly with a national football federation to produce official match kits.
The collection debuted March 12 in São Paulo through a cultural event at Clube Sírio, bringing together athletes, creators, and members of the football community. The broader release includes apparel and footwear, such as the Tiempo Streetgato indoor football shoe and the Tiempo Maestro Elite, Jordan Brand’s first football boot designed for on-field performance.
The move continues Jordan Brand’s push into football following its long-running partnership with Paris Saint-Germain.
Brazilian legend Ronaldinho has already been spotted wearing co-branded Brazil x Jordan gear, fueling excitement around the collaboration as the world prepares for the next World Cup cycle.
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