Salomon has secured a major endorsement deal with Feid, a prominent Colombian musician, marking his first partnership in the footwear industry. The announcement was made on social media by both parties. Feid, who’s real name is Salomón Villada Hoyos, will serve as the inaugural Americas Salomon Sportstyle brand ambassador. Although the financial details remain undisclosed, Salomon revealed that Feid will feature in upcoming content series.

This collaboration isn’t unexpected, considering Feid frequently showcased Salomon sneakers on his social media accounts. His recent Instagram post depicted him running in the Salomon XT-6 model. Expressing his excitement, Feid stated that Salomon embodies his identity, journey, and creativity, resonating deeply with him. He sees the partnership as a chance to inspire others to embrace their unique style.

Salomon disclosed plans to integrate the partnership into Feid’s upcoming FerxxoCalipsis tour during the summer, offering him a fresh way to connect with fans.