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Eva Longoria has joined forces with Ryan Reynolds, Rob McElhenney, and the Tylis-Porter investment group to acquire a 99% stake in Colombian soccer club La Equidad for over $30 million. Other high-profile investors include Justin Verlander, Kate Upton, and Odell Beckham Jr. Longoria, an executive producer for the upcoming docuseries Bienvenido a Necaxa alongside Reynolds and McElhenney, emphasized her entrepreneurial approach to sports ownership, leveraging her platform for media exposure and sponsorships. She highlighted soccer’s inherent drama as a storytelling powerhouse, comparing it to a “real-life soap opera.” Longoria’s involvement in the analytical side of sports, inspired by Tylis and Porter’s data-driven tactics, fuels her passion for sports investment, which she sees as both thrilling and insightful.
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