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Can Swift and Kelce Knock Messi Off the Instagram Throne?

Aug 28, 2025 | Entertainment, Sports

August 28, 2025

On August 26, global superstar Taylor Swift said “yes” to NFL tight end Travis Kelce, and the internet hasn’t stopped buzzing since. The couple confirmed their engagement with a joint Instagram post captioned: “Your English teacher and your gym teacher are getting married.”

Within minutes, the announcement sent shockwaves across social media, racking up millions of likes and flooding the comments with congratulations from fans and celebrities alike. In less than 24 hours, the post surpassed 30 million likes, instantly becoming one of the most popular Instagram posts of all time.

But now, the question on everyone’s mind is: can Taylor Swift and Travis Kelce break Lionel Messi’s record?

The current Instagram champion is Messi’s iconic World Cup photo, posted after Argentina’s thrilling victory over France in Qatar 2022. That post hit 10 million likes in just 40 minutes and today sits at over 74 million likes—a figure that has stood unchallenged for years.

With Swift’s loyal fanbase, the Swifties, joining forces with NFL fans, there’s speculation that the engagement announcement could one day surpass Messi’s historic moment. Whether or not it becomes Instagram’s most-liked post, one thing is clear: the Swift-Kelce engagement has already made social media history.

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