BARRIO – One of the main reasons between the partnership between FC Barcelona and Spotify is to bring football and music together in order to connect with new audiences around the world. As both are capable of bringing people together and exciting fans, for the first time, the men’s football team will enter the pitch for Sunday’s Clásico wearing a jersey featuring the logo of Drake, winner of 4 Grammy awards and the first to surpass 50 billion streams on Spotify.
On October 16, instead of seeing the world’s most popular audio streaming subscription service logo on the front of the Barça jersey, those watching the game against Real Madrid will see the silhouette of an owl – the logo of the Canadian singer’s brand. Spotify has given this privileged space in an effort to reach new audiences through music.
By including Drake’s logo on the front of the jersey, Barça and Spotify aim to celebrate the singer’s milestone of becoming the first artist to achieve 50 billion streams of his songs on the platform.
As part of the initiative to recognize the singer’s achievement, Barca squad are scheduled to wear a special version of the jersey during the pre-match warm up, featuring the number 50 on the back, with the Spotify logo on the front.
Drake is moving different, and definitely making Toronto proud!