BARRIO – Barcelona will wear a uniform featuring the logo from Rosalia’s “MOTOMAMI” album for Sunday’s LaLiga Clasico against Real Madrid at Camp Nou.
The MOTOMAMI logo will replace the Spotify logo, and will also be worn by the women’s team for a match against Madrid.
The publicity stunt is part of Barca’s sponsorship deal with Spotify and marks the one-year anniversary of the album and Rosalia’s success on the music streaming service.
Rosalia, who was born in San Cugat, 30 minutes north of Barcelona, was the most-streamed Spanish artist in the world on Spotify in 2022. Tracks from the album “MOTOMAMI” have been streamed over 1.8 billion times.
This will be the second time Barca’s shirt has been used to promote an artist as part of the agreement. In ctober, they replaced the Spotify logo with Drake’s iconic owl logo.
Fans of both Barca and Rosalia will even be able to get their hands on the one-off shirt — although they will need to dip into their pockets to do so. Barca have announced that 1,899 shirts — a nod to the year the club was founded — will be sold for €399 ($420) and an additional 22 limited edition jerseys will be on sale for €1,999.99 ($2,114.)