The NFL’s decision to tap Bad Bunny as the headliner for the Super Bowl 60 Halftime Show has stirred both excitement and controversy. Announced in partnership with Apple Music and Roc Nation, the Puerto Rican superstar will take center stage on Feb. 8, 2026, at Levi’s Stadium in Santa Clara, California — marking a historic moment as one of the biggest Latin music artists in the world headlines football’s biggest night.

Bad Bunny, fresh off a month-long residency in Puerto Rico that drew over 500,000 fans, described the honor as something bigger than himself: “This is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.” Jay-Z, who helped spearhead the selection, praised the artist’s influence, saying, “What he’s done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”

But not everyone is celebrating. In the days following the announcement, some NFL fans have taken to social media to express frustration — with a few even calling for a boycott of the halftime show. Critics argue that Bad Bunny isn’t a “unifying” choice, labeling him “unrelatable” and accusing the NFL of prioritizing cultural statements over mainstream appeal. Some comments also linked their discontent to politics, citing his past criticisms of Trump and U.S. immigration enforcement.

Still, with Bad Bunny’s global stardom and record-breaking tours, the NFL is betting on his massive influence — particularly among younger and Latino audiences — to deliver a halftime spectacle watched by millions worldwide.

The pushback mirrors a familiar pattern: nearly every halftime selection in recent years has sparked debate. But as the countdown to kickoff begins, one thing is clear — whether fans cheer or boycott, all eyes will be on Bad Bunny when the lights go up at Super Bowl 60.