Rimas Entertainment has acquired a significant stake in Dale Play Records, the label behind top Latin artists like Bizarrap, Duki, Nicki Nicole, and Rels B. This partnership, which includes Sony Music, will see Rimas working alongside Dale Play CEO Federico Lauria.

Rimas, led by Bad Bunny’s manager Noah Assad, represents artists such as Arcángel, Cris MJ, Eladio Carrión, Mora, and Quevedo. Assad emphasized that the collaboration is built on trust and shared values, aiming to expand opportunities for their artists. Lauria and Sony Music’s Afo Verde highlighted their long-term mission to elevate Latin music globally. Sony executives praised both Rimas and Dale Play for their independent and innovative approach, expressing excitement for future collaborations.