Bad Bunny is taking over more than just the halftime stage.

The global superstar — born Benito Antonio Martínez Ocasio — is set to headline the Apple Music Halftime Show at Super Bowl LX in San Francisco, and now he’s bringing fans into the moment with an official NFL merchandise collaboration that blends music, football, and Latino culture.

To celebrate his historic performance, two merch capsules are being released. The first, launched on January 24, is built around Concho, the Puerto Rican toad that has become part of Bad Bunny’s creative identity. In this playful drop, the anthropomorphic character is styled in gear representing all 32 NFL teams. The collection includes hoodies, graphic tees, New Era caps, and even a collectible Concho plushie keychain, turning a personal symbol into a league-wide cultural crossover.

The second collection, titled “Super Tazón,” will release on Super Bowl Sunday (Feb. 8) after Bad Bunny’s halftime performance. While the pieces in that capsule are still under wraps, it’s expected to capture the energy of the moment and cement his presence on the biggest stage in U.S. sports.

One major detail that makes this drop historic: this is the first time official NFL-licensed Super Bowl merchandise includes Spanish translations of Super Bowl branding — a powerful nod to Bad Bunny’s global Latino fanbase and the growing cultural influence of Spanish in mainstream U.S. sports.

Adding even more hype, Bad Bunny is also expected to spotlight his BADBO 1.0, his first signature sneaker with adidas Originals, with speculation of a surprise release tied to Super Bowl weekend.

The collections are available for pre-order through major NFL retail platforms and will also be sold in limited quantities in San Francisco during Super Bowl events — making this more than merch, but a full cultural moment.