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Toronto latinos
Born from the iconic Barrio Streetwear brand in 2016, Toronto Latinos has grown from a fashion-driven movement into one of Canada’s leading platforms for Latin culture. What started with apparel embraced by some of the world’s biggest Latin artists has evolved into a broader mission rooted in community, creativity, and cultural celebration, reflecting both Toronto’s diversity and Barrio’s deep cultural roots.
Today, Toronto Latinos curates some of the city’s most anticipated Latin festivals and events, blending lifestyle, art, food, and music while uplifting local talent. From sold-out boat cruises to large-scale festivals attracting thousands, the brand has built a reputation for unforgettable experiences. As the official curators of Latin programming at landmark venues like Stackt Market and Assembly Park in Vaughan, Toronto Latinos continues to expand its reach, partnerships, and influence—solidifying its place at the heart of Latin culture in Canada.
Our Influence
After the pandemic, Toronto Latinos expanded beyond events and fashion to become a digital voice for Latin culture in Toronto and beyond. We launched a blog that celebrates everything Latin — from local artists and restaurants to global trends shaping our community. Our weekly newsletter now reaches thousands of readers, spotlighting both emerging and established Latin businesses across the Greater Toronto Area and helping connect audiences with the people, places, and stories that keep our culture thriving.
Our Mission
Toronto Latinos brings people together through the universal languages of art, music, food, and fashion. Our mission is to create spaces where culture thrives — where communities connect, stories are shared, and traditions are celebrated. Through bold events and creative expression, we aim to spark meaningful conversations, inspire positive change, and build bridges across cultures. More than just a platform, Toronto Latinos is a movement — one that celebrates diversity, breaks barriers, and keeps the spirit of Latin culture alive and united.
Carlos Brito
Founder of torontolatinos.com
Carlos Brito, born in Toronto to Ecuadorian parents, is a trailblazing entrepreneur and advocate for Canada’s Latin American community. Raised in the vibrant Jane & Finch neighborhood, Carlos embraced multiculturalism and his Latin roots. He left a promising banking career to co-found Barrio, a grassroots project that evolved into Toronto Latinos—one of Canada’s leading Latin social media platforms. Celebrated for championing Latin-owned businesses and organizing impactful events, Carlos also founded the Barrio Scholarship Fund to support Latinx students. Rooted in pride, connection, and identity, his work uplifts Latin heritage and drives cultural progress on a global scale.