The World Cup ended a month ago.

Apparently nobody told Shakira.

Shakira and Burna Boy’s World Cup anthem “Dai Dai” has climbed back to No. 1 on the Billboard Global 200, proving the song has developed a life well beyond the tournament it was created to soundtrack.

And this isn’t just a one-week World Cup bump.

“Dai Dai” is now spending its fifth week at No. 1 on the Global 200 and an incredible eighth week at No. 1 on Billboard’s Global Excl. U.S. chart.

That’s pretty remarkable considering the 2026 FIFA World Cup ended July 19.

Usually, tournament songs have a very predictable life.

The World Cup starts.

Everyone hears the song approximately 700 times.

The final happens.

And within a few weeks, we all move on.

“Dai Dai” isn’t following the script.

The collaboration between Colombia’s Shakira and Nigerian Afrobeats superstar Burna Boy has managed to turn a sporting-event anthem into one of the biggest songs on the planet.

And maybe we shouldn’t be that surprised.

Because if there’s one artist who understands how to make a World Cup song survive beyond the World Cup, it’s Shakira.

In 2010, “Waka Waka (This Time for Africa)” became inseparable from the South Africa World Cup. More than 15 years later, it’s still one of the most recognizable football songs ever recorded.

Now she’s somehow done it again.

But “Dai Dai” also represents something bigger happening in global music.

A Colombian superstar and a Nigerian superstar joining forces on the world’s biggest sporting stage feels almost like a snapshot of where popular music is right now.

Latin music has exploded globally.

Afrobeats has exploded globally.

Put two of their biggest representatives together, add the World Cup, and suddenly you have a song being streamed across hundreds of markets.

And for Shakira, the timing couldn’t be much bigger.

Just this week, she also pledged an initial $1.25 million to help rebuild schools damaged by the devastating earthquake in Colombia, once again putting her home country at the centre of the conversation.

So within the same week, Shakira is making headlines for helping Colombian children rebuild their schools — while sitting on top of the global music charts.

More than three decades into her career.

That’s the part that’s kind of crazy.

Shakira isn’t simply surviving in an industry obsessed with the next new artist.

She’s still competing for No. 1.

Still creating global hits.

Still representing Colombia.

And apparently still refusing to let the World Cup end.

The tournament may be over, but “Dai Dai” clearly isn’t finished yet.