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It’s officially halftime season — and Bad Bunny just gave the world a first look at what he’s bringing to the biggest stage in sports entertainment.
On Friday, January 16, the Puerto Rican superstar premiered the official trailer for his Apple Music Super Bowl LX Halftime Show, building massive anticipation ahead of the big game next month.
Shot entirely in Puerto Rico, the trailer is more than just promo — it’s a full cultural statement. The video shows Bad Bunny dancing to his track “BAILE INoLVIDABLE” under the island’s iconic flamboyant tree, surrounded by people of different ages, races, and identities — turning the teaser into a celebration of unity, rhythm, and Puerto Rican pride.
Apple Music described the trailer as an open invitation for the world to join Bad Bunny for what they call a “monumental” halftime performance, rooted in the cultural richness that only he can bring to the global stage.
Bad Bunny’s halftime show will take place on February 8, 2026, at Levi’s Stadium in Santa Clara, California, and will air live on NBC, Telemundo, and Peacock — making it one of the most widely watched Latin cultural moments in modern TV history.
Even bigger: the performance lands right in the middle of his Debí Tirar Más Fotos World Tour, which runs through July, meaning the Super Bowl will be just one part of an already historic year for Benito.
And if that wasn’t enough, Bad Bunny is also heading into awards season strong, with six nominations at the 2026 Grammys, including major categories connected to Debí Tirar Más Fotos.
Apple Music has also launched a “Road to Halftime” collection to spotlight Bad Bunny’s catalog and Puerto Rican music ahead of the performance.
Bottom line: this isn’t just a trailer — it’s a message.
On February 8, the world won’t just be watching. The world will dance.
If you’re looking for a Bad Bunny Halftime Show Watch Party, we’ll be here;
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