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Puerto Rican megastars Bad Bunny and Rauw Alejandro are fueling talk of a salsa revival by integrating traditional tropical sounds into their music. Bad Bunny’s album Debí Tirar Más Fotos showcases elements of plena, bomba, and salsa, while Rauw Alejandro’s Cosa Nuestra leans heavily on salsa’s brass and live band dynamics. These albums honor Puerto Rico’s musical heritage and have sparked interest among younger listeners, bridging reggaetón with classic salsa rhythms.
While their efforts have generated excitement, challenges remain. Salsa has long been overshadowed by reggaetón’s dominance, and streaming metrics often favor shorter, more immediate tracks. Critics question whether this renewed interest will lead to a broader revival or remain a fleeting trend. Bad Bunny and Rauw Alejandro’s influence could pave the way for up-and-coming salseros if sustained momentum follows. The future of salsa may depend on whether the industry and listeners embrace these fusions as more than just nostalgic experiments.
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