Sazón Goya, renowned for its flavorful seasonings, has a rich family history spanning three generations. Founded by Jose “Pepe” Antonio Ortega Bonet, a Cuban exile, the company celebrates its 50th anniversary this year. Pepe Senior’s son, Jose Ortega Jr., recalls his father’s visionary ideas for blending Latin flavors, which led to the creation of Sazón Goya in the 1960s. Partnering with the Unanue family, founders of Goya Foods, the historic collaboration flourished, culminating in a factory in South Florida. Sazón Goya’s bold seasonings have become household staples, beloved for enhancing flavor and color in various cuisines. Today, Jose Jr. and his daughter Natalia, who works alongside him, cherish the legacy Pepe Senior left behind. Natalia expresses gratitude for preserving her grandfather’s legacy and feels a deep connection to him through her work. Beyond business success, Pepe Senior was a philanthropist, supporting various causes through The Ortega Foundation. As Sazón Goya marks its 50th anniversary, representatives will tour local supermarkets, engaging with loyal customers across the U.S., honoring their enduring family connection and legacy.